Strategic
PLANNING
Here is an example of an Excel I created to organize free-flowing ideas into content clusters, formats, and to get data on keywords. Clustering content improves SEO, increases topic authority, strengthens interlinking, drives organic traffic, and most importantly, enhances user experience.
Effective content processes
I created and implemented content management processes for Team Odeon's multiple websites. Here is an example of the content process I designed in Asana for one of their websites. Ensuring content production is effective, consistent, and published on time.
Auditing existing content
This is an example from one of Team Odeon's websites showcasing the content audit process. We reviewed year-old-content on a monthly basis to improve SEO, identify gaps, update out of date information, and boost performance.
SEO Optimization & Keyword Research
Results only come after careful planning and lots of research. Finding target/secondary keywords, conducting a competitor analysis, identifying interlinking opportunities, and other SEO optimization processes is an essential part of the content production process.
Results
Getting
Over the years I've written articles for Team Odeon that not only interest our users, but rank well in search. These three articles account for 22.1% of the site's total traffic.
Successful content strategy
After the implementation of a calculated content strategy (red arrow) we began to see results. Now in the last two years Team Odeon's website, Degreechoices.com, site traffic has grown 550%.
PUBLISHED
Works
Highest-paying master's degrees 2024
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396 keywords
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8 keywords in top 3
These are the 63 worst colleges in America 2024
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576 keywords
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138 keywords in top 3
The 45 most dangerous college campuses 2024
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732 keywords
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57 keywords in top 3
47 Best electrician schools 2024
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263 keywords
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20 keywords in top 3
TOOLS & TECHNOLOGIES
ASANA
TRELLO
WORDPRESS
AHREFS
SEMRUSH
MAILCHIMP
SOCIAL MEDIA PLATFORMS
GOOGLE ANALYTICS
MICROSOFT 365
EXCEL
GOOGLE SHEETS
DISTRIBUTION
Multichannel
Create and distribute content across platforms including blogs, email, and various social media channels using both paid and organic strategies. Here are a few examples:
